Tuesday, February 28, 2017

Week 8 EOC: Think Critically - Bowl Games

The number of bowl games have affected the TV ratings for the games, by cannibalising their own viewership. While it does lead to more opportunities for new viewership. To saturate the market to such an extent creates a perceived and very really knowledge gap to the first time view and any casual fan. Just to understand the system that is in place with the rankings of the teams and how they affect each other, can take years to truly understand. And even that's to a point. So yes the the number of bowl games are good as they showcase more high level talent for possible drafting scenarios, for the average consumer it lose the draw that a single game like the super bowl has.

The biggest thing that any bowl game has to be aware of is what other games are going on at that time. For the most part they take place during the end or start of the NFL's post season. So ensuring that it doesn't compete with a game that can have similar if not greater stakes depending on the ties to the game. This has been almost a non-issue due to Saturday usually being college footballs day and Sunday being the NFL's. But there are shifts in this with the post season, and new broadcasting slots. Though promoters have to be careful, with how they promote the game, as though in professional league play they can simply chose the player that stands out and make a more intimate experience following that one player. College football has stricter regulations regarding the promotion of players limiting the ability to incentives them to do commercial support. As well as the college themselves having a desire to take up air time to promote the institution for potential students outside of the sports focus. So there isn't the same connection to players, so the need for "big" games for more than just two colleges out weighs the need for a connected overall championship. 

Week 8 EOC: Advertising Issues

1.     Falsely announcing the wrong winner of best picture
This by far is the biggest thing to come out of the Oscars, because it is the biggest award they have to give. This mishap has a lot of fingers going every which way, with them finally resting on the fact they were given the wrong envelope, or the fact that Faye Dunaway just read it like Warren Beatty was just having a “senior” moment. Though there can be a lot of critism and I personal was horrified at the result. In a way it is an amazing moment to have, were my all signs you’ve lost only to have the show stop and say you’ve won. What it does for advertisement is simple the word spread like wild fire and there really wasn’t anything to hate besides simple human error. A another way to look at it would be what if Moonlight was announced as the winner and then told it was actually La La Land.
2.     Iranian Director not showing up to accept the award
This really isn’t anything crazy as it is the usual sounding board for a lot of people when they accept their awards. Though this makes a simple statement and in today’s time there is a very polarization between the issues and this brings it right up there. Though I don’t think it was unexpected it’s just more fuel to the fire.
3.     Jimmy Kimmel’s act with Matt Damon.

This is just something fun to talk about, though it might have gone a bit far when they didn’t even announce his name. But it was light hearted, and both have a good following and it has the ability to spin off as a regular reoccurring bit. Like Justin Timberlake and Jimmy Fallon on the tonight show. Which is on another network.  

Tuesday, February 21, 2017

Week 7 EOC: Profile Statement

3 Profile Statements for resumes

To create meaningful content that will maximize the spread of my core values. Helping raise my own and other's, ability to succeed in an ever changing world.

My main goal is to provide my skills and training to those who are in need of it. To seek out the causes and business that are missing my niche set of abilities. Building meaningful relationships within my own and surrounding communities to help promote sustained growth.

The singular question I ask myself before I decide to work on any project is simply, will I be able to leave it better than it was. I am extremely loyal but I have a niche skill set that is geared more towards growth and expansion for a company, sustaining the growth is crucial to the success. The ability to pass it down to help others grow is crucial to me.

Week 7 EOC: Zuckerberg Manifesto

  • How do we help people build supportive communities that strengthen traditional institutions in a world where membership in these institutions is declining?
A supportive community really speaks to the engagement that the brand is providing. It is ensitial to build a community that is able to speak on your behalf, and that only really occurs if you have a clear message that is supported by effective communication with critical members of your network. Though it is part of the industry that is more hush tones about how it actually opperates. as this force a brand to create a hierarchy with in its own network giving
  • How do we help people build a safe community that prevents harm, helps during crises and rebuilds afterwards in a world where anyone across the world can affect us?
This is relative as what is one person's deffinition of safe is anothers of over protective, or intrusive, etc. I think if there are clear guidelines partnered with effective measures to intiate in the event something happens great but otherwise

  • How do we help people build an informed community that exposes us to new ideas and builds common understanding in a world where every person has a voice?
This becomes relative to what you want to inform the community of, though it may state that every person has a voice. There is really no true value to giving everyone a voice when it comes to building out a network, as it waste your time in having to sift through a lot of stuff. That is why it is important to focus your efforts


  • How do we help people build a civically-engaged community in a world where participation in voting sometimes includes less than half our population?
  • How do we help people build an inclusive community that reflects our collective values and common humanity from local to global levels, spanning cultures, nations and regions in a world with few examples of global communities?

How will you use this to advance your careers, in terms of maintaining a network.

To have a supportive, safe, informed, civically-engaged and inclusive community is a great goal to shoot for. But I think it is important to realize that things like this take time to build. Especially when it comes to my own career, there will be many test and trials that will put different elements in the network building into question. Though if the community and I are able to endure such test and come out with a better understanding and maintained goal and vision. It is truly a testament to the strength of that community.

I think the most important part of all this is the support aspect, because if this element fails or isn't present the others will not be as strong. Though there are those that work better alone, predominately we are social beings and the support of a like minded community in a focused pursuit is something that appeals to most people. But it is critical that it is something they want to pursue, so the support needs to be there but it must being built up with the other parts to ensure its ability to endure critics. Bringing it back to my initial point it is something I have to be constantly aware of and working on.

Tuesday, February 14, 2017

Week 6 EOC: Women in sports

TBC

Week 5 EOC: Super Bowl Half Time Show

Lin-Manuel Miranda and/or Trey Parker and Matt Stone creating a musical number / Short formate Broadway style show for the half time show. While it may seem out of the norm, I merely point out that the show they are know for is extremely popular, as well as meeting a wide audiance. While Trey Parker and Matt Stone are known for South Park, they are also know for Book of Moromon a very successful broadway show. "Most people who attend a Super Bowl will have to travel to another location and spend one or more nights at a hotel. A major reason for a city to want to host an event such as the Super Bowl is to attract out-of-town visitors." 113. I think the combination of the spectacle of the Super bowl with the focus on the show vs the individual artiest for the show would be a good change in pace but still bring people to view it based on the scarcity of their regular shows. 

Now this may seem like widening out their focus for the market but considering both the super bowl and broadway shows have the potential to bring in some of the highest premiums on ticket prices the combination of both can give a true value to the fans. "Because it would be impossible to satisfy the needs of every consumer, businesses must narrow down the focus of their marketing efforts. 46". This value and expansion into more serious art forms as a main stage event for such a highly seen spectacle, would allow for a new era of legitimacy for the NFL giving it potential to reach a wider audience. "If a U.S. sports and entertainment business wants to enter the global marketplace, it must have a website to reach potential customers and fans from around the world. Although English is the international language of business, providing information in the native language of website visitors can make a difference." 109". The ability to showcase entertainment in a universally understood way such as theater performance, I believe would have a better impact on international markets. Even though performance artist can hold their own, I believe telling a story in a performance would be more closely compared to the opening ceremonies of the Olympics.  





Week 6 EOC 2: Page 147 Book Exercise

Albert Einstein is quoted as saying, “The formulation of the problem is often more essential than its solution.” The goal of marketing research is to solve the problem.(132)