Tuesday, February 21, 2017

Week 7 EOC: Zuckerberg Manifesto

  • How do we help people build supportive communities that strengthen traditional institutions in a world where membership in these institutions is declining?
A supportive community really speaks to the engagement that the brand is providing. It is ensitial to build a community that is able to speak on your behalf, and that only really occurs if you have a clear message that is supported by effective communication with critical members of your network. Though it is part of the industry that is more hush tones about how it actually opperates. as this force a brand to create a hierarchy with in its own network giving
  • How do we help people build a safe community that prevents harm, helps during crises and rebuilds afterwards in a world where anyone across the world can affect us?
This is relative as what is one person's deffinition of safe is anothers of over protective, or intrusive, etc. I think if there are clear guidelines partnered with effective measures to intiate in the event something happens great but otherwise

  • How do we help people build an informed community that exposes us to new ideas and builds common understanding in a world where every person has a voice?
This becomes relative to what you want to inform the community of, though it may state that every person has a voice. There is really no true value to giving everyone a voice when it comes to building out a network, as it waste your time in having to sift through a lot of stuff. That is why it is important to focus your efforts


  • How do we help people build a civically-engaged community in a world where participation in voting sometimes includes less than half our population?
  • How do we help people build an inclusive community that reflects our collective values and common humanity from local to global levels, spanning cultures, nations and regions in a world with few examples of global communities?

How will you use this to advance your careers, in terms of maintaining a network.

To have a supportive, safe, informed, civically-engaged and inclusive community is a great goal to shoot for. But I think it is important to realize that things like this take time to build. Especially when it comes to my own career, there will be many test and trials that will put different elements in the network building into question. Though if the community and I are able to endure such test and come out with a better understanding and maintained goal and vision. It is truly a testament to the strength of that community.

I think the most important part of all this is the support aspect, because if this element fails or isn't present the others will not be as strong. Though there are those that work better alone, predominately we are social beings and the support of a like minded community in a focused pursuit is something that appeals to most people. But it is critical that it is something they want to pursue, so the support needs to be there but it must being built up with the other parts to ensure its ability to endure critics. Bringing it back to my initial point it is something I have to be constantly aware of and working on.

Tuesday, February 14, 2017

Week 6 EOC: Women in sports

TBC

Week 5 EOC: Super Bowl Half Time Show

Lin-Manuel Miranda and/or Trey Parker and Matt Stone creating a musical number / Short formate Broadway style show for the half time show. While it may seem out of the norm, I merely point out that the show they are know for is extremely popular, as well as meeting a wide audiance. While Trey Parker and Matt Stone are known for South Park, they are also know for Book of Moromon a very successful broadway show. "Most people who attend a Super Bowl will have to travel to another location and spend one or more nights at a hotel. A major reason for a city to want to host an event such as the Super Bowl is to attract out-of-town visitors." 113. I think the combination of the spectacle of the Super bowl with the focus on the show vs the individual artiest for the show would be a good change in pace but still bring people to view it based on the scarcity of their regular shows. 

Now this may seem like widening out their focus for the market but considering both the super bowl and broadway shows have the potential to bring in some of the highest premiums on ticket prices the combination of both can give a true value to the fans. "Because it would be impossible to satisfy the needs of every consumer, businesses must narrow down the focus of their marketing efforts. 46". This value and expansion into more serious art forms as a main stage event for such a highly seen spectacle, would allow for a new era of legitimacy for the NFL giving it potential to reach a wider audience. "If a U.S. sports and entertainment business wants to enter the global marketplace, it must have a website to reach potential customers and fans from around the world. Although English is the international language of business, providing information in the native language of website visitors can make a difference." 109". The ability to showcase entertainment in a universally understood way such as theater performance, I believe would have a better impact on international markets. Even though performance artist can hold their own, I believe telling a story in a performance would be more closely compared to the opening ceremonies of the Olympics.  





Week 6 EOC 2: Page 147 Book Exercise

Albert Einstein is quoted as saying, “The formulation of the problem is often more essential than its solution.” The goal of marketing research is to solve the problem.(132)

Tuesday, January 24, 2017

Week 3 EOC #2: News of the Oscars




With political tensions subsuming the country’s collective mood, “Hidden Figures” and “La La Land” appeal to viewers because they’re human stories brought to life in bright colors with catchy music and plots that don’t put you through the ringer.





Week 3 EOC #1: 3 ways to make Sports Events Safer

TBC